ABSTRACT
This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial growth and development.
Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer satisfaction improved the growth and development of an industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction serve as a key to industrial growth and development.
PROPOSAL
This is a proposal on project topic consumer s satisfactions as a key to industrial growth and development.
This work is a part of requirement for the award of higher national diploma (HND) in marketing of kwara state polytechnic, Ilorin kwara state.
In this project, the research would comment on consumer satisfaction as a key to industrial growth and development.
This research would visit dangote group of company PLC Ilorin for collection of necessary on the project, and for collection of necessary on necessary data to be used, the problem to be finding would be analyzed in the project. The view of many authors the organization itself, manager and the people, involved in the process would also be discussed extensively. Based on the summary of findings and conclusion, the authors reasonable recommendation of how to improve the skill of consumer satisfaction processing in an organization development would be discussed.
Chapter one of these projects shows the introduction, statement of of the study, limitation and constraint of the study, significant of the study, historical background of the study, objective of the study scope of the study.
Chapter two shows the literature review chapter three of the project shows the research methodology, justification of research methodology adopted, and method of data collection.
Chapter four of this project shows the presentation and analysis of data.
Chapter five shows the summary conclusion recommendation and bibliography.
Finally, the researchers hope the write-up would not only attract attention of various organizations in Nigeria, but would also form an important topic of discussion among business education manage is and industrialists. Therefore, the researcher hopes to summarize their findings drew conclusions and suggestions, recommendations, which would be put to valuable use by the cause study organization and other industrial alike.
